MOLSON EXPANDS NHL TEAM KEGS OFFER
By Adnews Staff
Montreal-based Molson has released a 5L special edition Montreal Canadiens keg to be sold in Montreal convenience stores. The brewer sells similar kegs in Ontario and western Canada branded with the imagery of the Toronto Maple Leafs, Calgary Flames, Edmonton Oilers and Ottawa Senators. The Montreal Canadiens keg is being promoted with online banner ads and in-store materials. Molson is also holding an on-premise contest during which consumers who purchase a Canadiens keg or 24-bottle case of Molson Export can win a Canadiens sweater. The advertising for the promotion was created in-house.
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