TELETOON HIRES ENTERPRISE CREATIVE SELLING
By Adnews Staff
Toronto-based animation station Teletoon has hired Enterprise Creative Selling of Toronto as its new agency of record. Enterprise pitched for the account with Mindshare, according to Leslie Krueger, director of marketing and promotions for Teletoon. Ambrose, Carr, Linton, Carroll, Due North Communications, Hotbed and Round Table Advertising were also considered for the assignment. The incumbent firm was Griffin Bacal Volny of Toronto. That agency, which had worked for Teletoon since the station's launch in 1997, was invited to participate in the review but declined.
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