TRAVELOCITY.CA CAMPAIGN ENCOURAGES COMPARISON SHOPPING
By Adnews Staff
Travel Web site Travelocity.ca has begun a new advertising campaign that encourages consumers to comparison shop online before making a purchase. Created by The Richards Group of Dallas, TX, the campaign uses television, radio and print advertising. Its message is that shopping around is okay because Travelocity's deals will draw consumers back. A television commercial called "Comparison" is running on some stations in Toronto, Calgary and Vancouver. Radio advertising will also run in those cities and in Montreal. Print creative is running in The Globe and Mail, National Post, La Presse, Le Journal de Montreal, The Gazette, The Toronto Star, The Calgary Herald, The Vancouver Sun and The Province newspapers. Public relations for Travelocity.ca are handled by Thornley Fallis Communications of Toronto.