NIKE CANADA BEGINS INVITATION ONLY AGENCY REVIEW
By Adnews Staff
Nike Canada of Thornhill, ON is reviewing its brand communications account. Michelle Noble, manager of public affairs for Nike Canada, said a small group of agencies has been invited to participate, but she would not identify the firms. She confirmed that incumbent agency Cossette Communication Group, which has held the account since 1996, has been invited. Nike's brand communications account includes creative work only. Media buying will not be affected by the review. Those funtions are handled by Cossette Media. Noble said a decision will be made by spring.
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