DE NOVO MERGES DIRECT RESPONSE ADVERTISING AGENCIES
By Adnews Staff
De Novo, based in Hockessin, DE, has merged the operations of its direct response advertising agencies. Owen/Holleway Group, based in Cambridge, ON, has been merged with Creative Solutions International of Hockessin. The new organization will operate as Creative Solutions (Canada) and will be based in Cambridge. Kevin Foley, formerly president of Creative Solutions International, will be president of Creative Solutions (Canada). Christopher Keenan, formerly director of global marketing for De Novo, has been appointed director of marketing and business development for Creative Solutions (Canada). According to De Novo, the agencies were merged in order to expand their product and service offerings and to enhance their capabilities.