MSN BEGINS RRSP CONTEST
By Adnews Staff
MSN.ca has begun an RRSP contest on its MSN Money channel. The contest, called "25 Grand in Your Hand," will run from Feb. 1 to March 2. Visitors to the <http://www.msnmoney.ca> Web site can enter for a grand prize of $25,000 in cash. Participants can submit a ballot once a week during the run of the contest. Participants can also earn up to five additional ballots per week by attracting friends to the contest. Television advertising on TSN, Outdoor Life Network, Discovery Channel and The Comedy Network along with banner ads on MSN.ca promotes the contest. The concept for the contest was developed by Bell Globemedia and MacLaren McCann of Toronto. Bell Globemedia and MacLaren McCann also created the advertising. The contest page was designed by Metropolis Media of Toronto. Metropolis is also handling the back end support for the contest. Public relations for MSN.ca are handled by High Road Communications of Toronto.