HYDROGENICS HIRES KETCHUM
By Adnews Staff
Hydrogenics of Mississauga has appointed Ketchum Public Relations Canada its first agency of record. Toronto-based Ketchum received the account without a review. Hydrogenics designs and builds proton exchange membrane fuel cell power generators. Ketchum will work to raise the company's profile and communicate its strategy to build a commercially sustainable business in the fuel cell industry. The agency's Chicago office will also work on the account, handling an "Influencer Relations" program, said Geoffrey Rowan, managing director of Ketchum.
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