FORMER MOSAIC STAFF OPEN NEW AGENCY
By Adnews Staff
A new integrated marketing company opened in Toronto on Feb. 1 called FUSE Marketing Group. The agency is led by president Garo Keresteci, formerly senior vice-president at Mosaic Marketing & Technology. Mike Preston, formerly chairman and CEO of Mosaic Group, is chairman of the new firm. FUSE's management also includes vice-presidents of client services, Stephen Brown and David Matys, formerly executive directors of marketing at Mosaic Marketing & Technology. Vice-president of production Donna Pittaro was formerly executive director of production at Mosaic. Vice-president and creative director John Rocca was formerly associate creative director at Mosaic. FUSE's staff of 18 are all former employees of Mosaic Marketing & Technology. A number of that agency's former clients have moved their business the new company, including CIBC and Tetley Canada. FUSE offers marketing, promotion, direct and interactive services including strategic planning, creative development, production services and results analysis.