METRO AND MCDONALD'S SIGN PARTNERSHIP AGREEMENT
By Adnews Staff
Montreal daily newspaper Métro and McDonald's Restaurants of Canada entered into a partnership agreement yesterday under which copies of Métro will be distributed at 66 McDonald's locations in the Greater Montreal Area. As a result, Métro's circulation will increase by 5,000 to 113,000. Previously the newspaper was distributed in Montreal's transit system and in a small number of office buildings in the city, said Yves Bédard, director of distribution at Métro.
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