GENERAL MILLS BEGINS OATMEAL CRISP CAMPAIGN
By Adnews Staff
General Mills Canada of Mississauga is in the midst of a television advertising campaign for its Oatmeal Crisp cereal. Created by Cossette Communication Group, the campaign focuses on the taste of the cereal. English-language advertising began last month. The commercial, which will run until March, shows a boy asking his father questions about the cereal the father is eating. The father responds with answers intended to make the son dislike the cereal. A French-language ad, similar to the English-language commercial, will air in June.
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