COCA-COLA OFFERS NHL COLLECTOR CANS
By Adnews Staff
Toronto-based Coca-Cola has begun a promotion involving cans that display the jerseys of Canada's six NHL teams. The specially marked 12- and 24-can packages of Coca-Cola Classic soft drinks were distributed nationally in early January. Each case contains cans that depict the home and away jerseys of one Canadian NHL team. In-store merchandising is promoting the collectible cans. Sandra Shatilla, national promotions and innovation manager at Coca-Cola, worked with Mosaic Group to develop the promotion and Acuity Digital Imaging to produce the supporting materials. Coca-Cola has also created special labels containing hockey trivia for its 591 ml and 2L Coca-Cola Classic bottles.
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