RADISSON READIES GO PACKAGE PROMOTION
By Adnews Staff
Radisson Hotels & Resorts is holding a promotion for its Radisson Go package. Between Feb. 6 and April 6, guests staying on the Go package at a Radisson property in Canada, the U.S. or the Caribbean will receive a DVD copy of "Austin Powers in Goldmember." The package includes a special rate, breakfast for two, an upgrade to the best available room at check-in and a Go Pack which contains snacks. In Canada the DVD giveaway is being supported with print advertising in major daily newspapers including The Globe and Mail and National Post, and DreamScapes magazine. Additional support includes online banner ads, an animated email campaign and promotion in statements to members of Radisson's Gold Rewards and Look To Book programs. Advertising for Radisson is done by Bolin of Minneapolis, MN.