QUEBEC RESORT BREAKS NEW CAMPAIGN
By Adnews Staff
Quebec ski and snowboard resort Sutton, My mountain resort has begun a new advertising campaign for the 2002-2003 season. The campaign, called "Simply Great," was created by Générations Perrault, a Montreal-based advertising and public relations firm. Media planning and buying were handled by Touché Média-Marketing, also of Montreal. The campaign consists of billboards, bus panels, washroom posters, online and radio advertising aimed at skiers and snowboarders 25 to 50 years of age in the Greater Montreal Area. The campaign will run until March.
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