KELLOGG, DISNEY BEGIN GOLDEN MICKEY MOUSE PROMOTION
By Adnews Staff
Kellogg Canada and Walt Disney Parks & Resorts Canada have begun a national on-pack promotion called "Find the Golden Mickey Mouse." The contest will begin tomorrow at an event at the Sherway Gardens shopping centre in Toronto. One hundred families will search 100 boxes of Raisin Bran cereal for a Golden Mickey Mouse Mini Bobblehead. The family that finds the toy will receive a trip for four to the Walt Disney World Resort in Orlando, FL. The national on-pack promotion will award 10 trips to families who find Golden Mickey Mouse toys inside specially-marked boxes of Marshmallow Froot Loops, Raisin Bran and Mini Wheats cereals. Public relations, by Media Profile of Toronto, and special packaging will promote the contest. A 30-second tag, created by Leo Burnett of Toronto, is being added to an existing Frosted Flakes commercial to promote the giveaway.