TORCHIA COMMUNICATIONS HIRED BY PK RACING
By Adnews Staff
Montreal-based Torchia Communications has been hired to introduce PK Racing, a new CART series racing team founded by Craig Pollock and Kevin Kalkhoven. Torchia provided public relations support for the Canadian portion of the team's launch event held in Montreal on Jan. 15. Pollock and Kalkhoven announced the formation of the team at events held in Montreal and in Indianapolis, where PK Racing is based. Pollock previously used several members of Torchia's staff five years ago to handle public and media relations for the British American Racing Formula One team he co-founded and managed. PK Racing will join the CART series for the 2003 season.
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