IDOMO HIRES BLADE MARKETING FOR RE-OPENING
By Adnews Staff
Toronto-based Idomo Furniture has hired Blade Marketing Communications of Toronto to handle its re-opening on Jan. 25. The furniture retailer has been closed for the six months to repair flood damage. Blade was hired without a review. Radio, television and print advertising, all using a rose as their central image, will break this week. The television advertising will run on CBC. The radio and print ads will run with Toronto media outlets. In a special promotion, the first 100 families to shop at the store will receive a dozen roses.
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