STARCOM AND MEDIAVEST TO SHARE MANAGEMENT STAFF IN CANADA
By Adnews Staff
A single Starcom MediaVest Group management staff has been appointed for Canada. The staff will take over in February. The group is the international management company for MediaVest and Starcom. Under the new management structure, the MediaVest and Starcom brands will maintain separate operations. MediaVest CEO Paul Maher will become CEO of Starcom Mediavest Canada. Vice-president and group media director Mike Owen will become general manager of MediaVest. Vice-president and strategy director Jeff Marchand will become general manager of Starcom Canada. Both will report to Maher, who will have the overall leadership of MediaVest and Starcom operations in Canada. Also, the senior vice-president and managing director of Starcom Canada, Scott Neslund, will move to Starcom Mediavest Group's head office in Chicago to manage the firm in the U.S. Starcom's vice-president of research David Shiffman will lead a new specialized research group called SMG Insights.