BUDWEISER HOLDS SUPER BOWL CONTEST
By Adnews Staff
Budweiser will give away $100,000 on Super Bowl Sunday in a new contest. Six hundred "Budweiser Super Bowl Headquarters" locations have been set up in various Canadian bars. During the NFL playoffs, which began on Jan. 4, contestants can enter at one of these locations to win a share of the prize. The winning location will be revealed during live broadcast of the Super Bowl game. All contestants who submitted entry cards at the winning location will share the prize. Today members of the Houston Texans Cheerleading Squad began promoting the contest in Moncton, Edmonton and Toronto. Television advertising, created by Downtown Partners of Toronto, and public relations, handled by Weber Shandwick of Toronto, are also part of the promotion. Budweiser is brewed and marketed in Canada by Labatt Breweries.