BMO INVESTORLINE BRINGS BACK GOLF GETAWAY CONTEST
By Adnews Staff
BMO InvestorLine has begun a second annual Ultimate Golf Getaway contest. The online intiaitive is aimed at new or exisiting InvestorLine clients. Each Wednesday an investing quiz will be posted to the company's Web site, the answers to which can be found elsewhere around the site. For each weekly quiz entrants successfully complete, they will receive a ballot for weekly prizes and for the grand prize draw. New customers can acquire a bonus ballot by completing an InvestorLine application. The contest will run until March 12. The company is promoting the contest with national and regional newspaper ads as well as magazine, radio, online, transit and electronic billboard advertising. Additional support will include direct mail, point-of-sale materials and the contest area at the <http://www.bmoinvestorline.com> Web site. The contest and the print, broadcast and out-of-home advertising was developed by Vickers & Benson Arnold. The contest site and the online advertising were created by Tribal DDB. The direct mail piece was done by Rapp Collins Worldwide.