FLARE HOLDS MAZDA PROMOTION
By Adnews Staff
Fashion magazine Flare has begun a new online promotion called "What Drives You? Mazda." The contest will run online at <http://www.flare.com> until April 6. The grand prize is a 2004 Mazda6. While at the contest site, readers can also take a "What Drives You?" quiz or send a message about the contest to another person. The contest is being promoted in the February issue of Flare, which also displays a picture of the car on its cover. According to Flare marketing manager Tracy Finkelstein, badges, animations and other banner ads may also run on other Rogers Web sites. Development and execution of the contest were handled Flare, Doner Canada and Marketspace Design Group, all of Toronto.
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