WILDE MARKETING LANDS VIVAT GROUP CONTRACT
By Adnews Staff
The Vivat Group has awarded Wilde Marketing a contract to develop a marketing communications strategy. Toronto-based Vivat is in the beginning stage in constructing a gay, lesbian, bisexual and transgendered retirement living community. Wilde Marketing, which specializes in gay marketing, received the contract without a review. Vivat has also retained the services of N. Barry Lyon Consultants, a real estate consulting firm, to seek the advice and input from community members via discussions and workshops. Community members are being invited to participate in these workshops through print and online advertising as well as grassroots initiatives developed jointly by Wilde Marketing and N. Barry Lyon Consultants.
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