DUNKIN' DONUTS TO SPONSOR QUEBEC COMEDY AWARDS SHOW
By Adnews Staff
Dunkin' Donuts will be the presenting sponsor of the "Gala Les Olivier" comedy awards show in Quebec for the second consecutive year. Car company Kia is the other sponsor of the show, which will air on TVA on March 2. It will be promoted with an advertising campaign, decribed as "extensive," produced by Dunkin' Donuts in collaboration with TVA, Radio-Énergie and the Probec network. Advertising will begin several weeks before the broadcast. Dunkin' Donuts has also begun a people's choice contest to promote the show. Between Jan. 15 and Feb. 14, people can vote for the Comedian of the Year at participating Dunkin' Donuts locations in Quebec. A poster using the headline "Votez, ça fait drôle" (Vote - its funny) is promoting the contest. The poster was created by Palm Publicité Marketing of Montreal.