MOLSON AND G.I. SIGN CO-DISTRIBUTION AGREEMENT
By Adnews Staff
Molson has signed a co-distribution agreement in Quebec with G.I. Energy Drinks. Both companies are based in Montreal. Molson will distribute the non-alcoholic drink GURU to bars, restaurants, grocery stores and convenience stores in the province beginning Jan. 20, 2003. Sales, marketing and merchandising responsibilities for GURU will remain with G.I. Previously distribution of GURU was handled in-house by G.I. Energy. Advertising and marketing activities are also done in-house.
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