LXB CREATES HOLIDAY CAMPAIGN FOR TELUS QUEBEC
By Adnews Staff
LXB Communication-Marketing of Quebec City has created a Christmas advertising campaign for Telus Quebec called the "Joy of Sharing." The campaign began in mid-November with a 30-second television commercial in eastern Quebec. Print advertising, in-store materials and a promotional circular also went into use at that time. The commercial was released in movie theaters at the end of November. The creative uses the same nature and animal imagery which appears in Telus' corporate brand advertising to promote special offers from the telecommunications company. The campaign will run until Jan. 5, 2003.
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