THE HIVE OPENS IN TORONTO
By Adnews Staff
The former management staff of Encore Encore Strategic Marketing opened a new agency on Wednesday called The Hive Strategic Marketing. The firm is headed by Rich Shaver, Christopher Grimston, Jennifer Lukas and Ted Rakoczy, who created The Hive when Encore Encore's founding partners Robert Peters and Brad Weir closed their agency. Encore Encore officially closed on Tuesday. All of the agency's former staff have joined The Hive, which has also retained all of Encore Encore's clients. These include Molson Breweries, Miller International and Famous Players. The agency is located in Toronto. Partners Shaver, Grimston, Lukas and Rakoczy have kept their respective Encore Encore positions: Shaver is vice-president of client services, Grimston is vice-president of creative services, Lukas is vice-president of event services and Rakoczy is vice-president of business affairs.