MAISON DES FUTAILLES ERECTS BOTTLE SHAPED BILLBOARD
By Adnews Staff
Montreal-based wine producer Maison des Futailles has erected a wine bottle shaped billboard to promote its eight Appellation d'Origine Contrôlée wines. the promotional initiative highlights the recent re-design of the wine's packaging. The 30-foot high by eight-foot wide billboard is located at the intersection of St. Laurent Boulevard and Cremazie Boulevard in Montreal. The centre of the board revolves to display the different Appellation d'Origine Contrôlée labels. The concept was created by LG2 of Montreal. Astral Media Outdoor produced the structure. A second wine bottle billboard will be constructed on Highway 15 at Louvain Street. The wines are also being promoted with a French-language television commercial. The ad broke in Quebec in mid-November and will run until the end of December. It was also created by LG2. Public relations for Maison des Futailles are done by AGC Communications of Montreal.