YAK COMMUNICATIONS PROMOTES FLAT RATE PLAN
By Adnews Staff
Toronto-based YAK Communications Canada is promoting a new flat rate discount long distance plan called "LooneyCall." Customers receive 30 minutes of long distance calling time within the U.S. and Canada for one dollar. The service is currently available in Toronto, with rollouts planned for Quebec, Ontario, Manitoba, Saskatchewan, Alberta and British Columbia within the next 60 days. Print advertising in the Toronto transit newspaper Metro Toronto is promoting LooneyCall. Additional marketing activities including direct mail are planned. Advertising for YAK Communications is done by Mitchell Shore Creative Services of Toronto. Public relations are handled by The Communications Group of Toronto.
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