SEARS TRAVEL DEBUTS NEW WEB SITE
By Adnews Staff
Sears Canada has launched an online travel service at <http://www.searstravel.ca>. Last fall Sears acquired the Tripeze.com travel site. The new site consists of the operations and content of that site combined with the travel area of the Sears.ca site. The creation of the site was handled in-house. Searstravel.ca include current prices, travel recommendations and a guide to approximately 14,000 destinations. Sears Travel customers can booking trips online, by telephone or at travel offices in Sears stores. Sears is promoting the site with a contest called "Win What You Book" which will run until Dec. 13. Customers are automatically entered when they book online. Print ads, email and a Web site newsletter are also promoting the travel service. Advertising for the service is done jointly by in-house staff and Cosmic Design of Toronto.