CINEPLEX ODEON READIES SPY CODE CONTEST
By Adnews Staff
Tickets for the upcoming James Bond movie "Die Another Day" sold by Toronto-based Cineplex Odeon Canada will have codes printed on them as part of a new promotion. Ticket holders must visit the cineplex Web site and enter their codes to see if they have won. The winner will receive a $5,000 set of Omega wristwatches. The contest is being promoted with print advertising and in-theatre materials created by Zeppelin Communications and Design of Toronto, as well as with radio promotion on Toronto station Kiss 92.5 FM created by Allied Advertising of Toronto. Cineplex operates 74 locations in Canada. "Die Another Day" will open tomorrow.
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