TROUT UNLIMITED TESTS COMMERCIAL
By Adnews Staff
Toronto-based Northern Lights Direct Response Television and The Lukens Company of Arlington, VA, have produced a 60-second commercial for conservation group Trout Unlimited, also based in Arlington. The commercial invites viewers to join the organization at a special introductory rate. It also describes the premiums new members will receive. The ad is currently being tested in the U.S. A wider rollout, possibly to include Canada, will take place next year.
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