T-FAL CANADA EXPANDS BOOKSTORE PROMOTION
By Adnews Staff
Cookware manufacturer T-FAL Canada has expanded its annual promotion with The CookBook Store in Toronto. The month-long initiative has been held just before the holiday period for the past three years. It consists of window and in-store displays of T-FAL products along with a contest promoted on the store's Web site, in its newsletter and via in-store ballots. This year T-FAL will operate the promotion nationally in a series of bookstores, some of which will participate during the holiday season, some of which will wait until February to coincide with Valentine's Day. The concept for T-FAL's book store promotion was developed by Williams & Associates of Toronto.
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