FUTURE SHOP HOLDS WEB SITE CONTEST
By Adnews Staff
Retailer Future Shop has begun a contest tied to a new feature of the recently re-designed <http://www.futureshop.ca> Web site. The feature is a holiday wish list option which lets visitors email a list of products to family and friends. Visitors who do so are automatically entered in the contest, called "Win Your Wish List." The contest will run until Dec. 26. Future Shop debuted its re-designed site last week. The design work was done in-house. Changes to the site include an option to display products side by side for comparison and the ability to access estimated times of arrivals for online orders. Other holiday elements include gift guides and guaranteed shipping deadlines. The Burnaby, BC-based electronics retailer will promote its re-designed site in its "Future Flash" email newsletter, in an email to the site's registered users and in its flyer. Also, the Web address will be included in future advertising created by the company's agency of record, Toronto-based Doner Canada. Public relations for Future Shop are handled by Strategic Objectives of Toronto.