HILTON AIMS CANADIAN EMAIL CAMPAIGN AT U.S. PLANNERS
By Adnews Staff
Hilton Canada, along with the Canadian Tourism Commission and Air Canada, has begun a new email campaign aimed at U.S. meeting planners. The first of the four ads was sent out on Wednesday. Each ad describes an aspect of Canada that makes it a good meeting destination. The ads are entitled "Why Canada," "What to do in Canada," "Where to go in Canada" and "How to get there and where to stay." One new ad will be sent out each week. The campaign also includes a contest in which email recipients can win a weekend trip to The Ice Hotel in Quebec or a leather briefcase. The campaign was created by Fourth Wall Media of Toronto.
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