GILLETTE PROMOTES SENSOR 3 DISPOSABLE RAZOR
By Adnews Staff
The Gillette Co. of Boston will introduce a new disposable razor called the Sensor 3 in May 2003. The Sensor 3 is aimed at male and female disposable razor users described by Gillette as "committed." The product has three spring-mounted blades, flexible fins intended to protect skin and an ergonomic handle. It comes in a metallic blue and silver colour for men and in pink for women. The razor's North American launch will be supported with a marketing program consisting of advertising, in-store materials and trial programs. Advertising for the Sensor 3 is being done by BBDO New York. Public relations for Gillette are handled by Porter Novelli of New York.
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