MASTERCARD SIGNS AGREEMENT WITH CENDANT
By Adnews Staff
New York-based MasterCard International has signed a preferred alliance agreement with Cendant Corp. of New York. The two companies will develop marketing campaigns to promote the use of the MasterCard credit card at Cendant hotel brands including AmeriHost Inn, Days Inn, Howard Johnson, Knights Inn, Ramada, Super 8, Travelodge, Village and Wingate Inn. Use of the card will also be promoted through Cendant's travel distribution arm, Galileo International, and through its affiliation with Trip.com. Special offers for MasterCard customers will be promoted with online and off-line advertising as well as point-of-sale materials. There is a current promotion for customers who use a MasterCard to pay for a stay at a Days Inn Worldwide in U.S. between Sept. 5 and Dec. 31. Such customers receive gift cards from Twentieth Century Fox Home Entertainment. Public relations for MasterCard in Canada are handled by Environics Communications of Toronto.