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SIX CONTINENTS HOTELS TO CONDUCT WEBVALIDATOR STUDIES

By Adnews Staff

Six Continents Hotels of Atlanta, GA has signed an agreement with iPerceptions Inc. of Montreal by which the hotel company will conduct webValidator studies on its Holiday Inn, Crowne Plaza, InterContinental, Holiday Inn Express and Staybridge Suites hotel Web sites. Studies will also be conducted on the Priority Club Rewards program Web site. IPerceptions' webValidator software collects feedback from Web site users that is used to analyze the effectiveness of the site. Studies on the Six Continents Web sites will be conducted on a quarterly basis through 2003.

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