VAN HOUTTE OPENS ONLINE STORE
By Adnews Staff
Montreal-based coffee distributor Van Houtte has opened an online store at <http://www.vanhoutte.com>. The site offers product descriptions, various delivery methods and the option of attaching a greeting card to orders. The site sells a range of pre-made coffee collections. Customers can also create a customized coffee collection. The site also offers accessory items such as coffeemakers, mugs, bowls, saucers and pitchers. "Our main objective for building a transactional site is to make Van Houtte's variety of fine coffees more accessible to consumers in areas where we are not available," said Van Houtte's executive vice-president and president of coffee operations, Jean-Yves Monette. Van Houtte sells its coffee through a service network, retail stores, a chain of cafes and through third-party food service organizations.