YAHOO CANADA TO EXCHANGE SERVICES WITH PHOTOLAB
By Adnews Staff
Yahoo Canada and PhotoLab are preparing to exchange services. PhotoLab, a division of Loblaws Cos. Ltd., operates approximately 300 locations nationally in Loblaws stores. It will provide Yahoo Canada users with digital print services. Yahoo Canada will provide PhotoLab customers with Photo Album and Share Your Photos services, which store photos in online photo albums for others to view. The exchange will be promoted in-stores, with flyers and with envelop stuffers, as well as with online advertising and a link between the PhotoLab.ca and Yahoo Canada Photo Web sites. "This is PhotoLab's first co-branded initiative with a leading online destination," said Geoff Wilson, vice-president of industry and investor relations at Loblaws. "We are thrilled to offer our customers the easy-to-use technology on Yahoo Canada Photo for all their online photo needs." The in-store materials were created by Loblaws. The online advertising was created by Yahoo. Public relations for Yahoo are handled by National Public Relations of Toronto.