ROLL LOOKING BEYOND ITS BORDERS
By Adnews Staff
Roll Magazines of Toronto will expand circulation of iMpact magazine into the U.S., and will set its eye on Europe, now that it has made a deal with U.S.-based multimedia company Frontier Media. By selling a small piece of itself to Frontier, Roll has acquired the capital it needs to increase the subscription drive for iMPACT, a music and lifestyle magazine targeting the 18 to 39-year-old market. Frontier is also giving a hand in the effort to pick up more readers and is helping Roll to set up an iMPACT Web site. The magazine is published 10 times a year, has a circulation of 70,000 and is available at music and fashion retailers, as well as by subscription. IMPACT is also backing the international release of two CDs featuring up-and-coming bands.