WESTPALM MEDIA HOLDS ONLINE CONTEST
By Adnews Staff
WestPalm Media Inc. of Mississauga has begun an online contest at <http://www.gosmile.ca>. The contest is being advertised on a Go Transit train car that travels from Oshawa to Hamilton. WestPalm has an advertising partnership with Go Transit by which the company has wrapped three Go Transit train cars with ads. According to WestPalm, the contest is intended to gauge consumer reaction to the wrapped train cars. Visitors to the Web site will be asked to register and describe a "smile" they saw on the side of the train car. In December a random draw will determine the winners. Prizes include a trip for two to Cuba, CDs, spa gift certificates and golf balls.
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