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GENESIS MEDIA PICKS UP CBC MEDIA ASSIGNMENT

By Adnews Staff

CBC Television has assigned media planning and buying for English Canada to Genesis Media. The broadcaster reviewed five Toronto-based agencies including the incumbent Harrison, Young, Pesonen & Newell. Genesis will develop media programs for CBC Television, CBC Newsworld, CBC Radio One, CBC Radio Two and CBC.ca. CBC uses Cossette for media planning and buying in French Canada.

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