ZOGGEN WINS CASH FOR CANCER LOTTERY ACCOUNT
By Adnews Staff
Toronto-based Zoggen has landed the Cash for Cancer lottery account. The agency won the business from the Oshawa General Hospital Foundation in an agency review. Zoggen competed for the account against incumbent Vickers & Benson and another unidentified agency. Zoggen will handle television, radio, newspaper and direct mail work for the annual lottery. The first of its ads and direct mail pieces will be released early next year.
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