GUARDIAN FOCUSES ON REPUTATION IN NEW CAMPAIGN
By Adnews Staff
Guardian Group of Funds will begin a new advertising campaign this month that will concentrate on its reputation. The Toronto-based company offers 32 funds in four categories: income funds, value funds, blend funds and growth funds. The campaign, called "Reputation Matters," will run until March. A four-page brochure entitled "Does Reputation Matter To Your Clients?" is being distributed in advisor-targeted publications. It will be accompanied by full-page ads in English and French as well as online advertising. The campaign will also run in elevators, in parking garages and on public transit shelters. Advertising for Guardian Group is done by Lower Canada Marketing Communications of Toronto. Public relations are handled by APEX Public Relations of Toronto.