CANADIAN BREAST CANCER FOUNDATION ADDS BRA AUCTION TO AWARENESS DAY
By Adnews Staff
The Ontario chapter of the Canadian Breast Cancer Foundation will hold a celebrity bra auction to support its annual breast cancer awareness day on Oct. 31. The auction will run from Oct. 21 to Oct. 31 on eBay. The bras up for bids were designed or autographed by celebrities including Celine Dion, Jane Arden, Atom Egoyan and Whoopi Goldberg and by athletes from the Canadian Women's Hockey team, the Toronto Maple Leafs and the Toronto Raptors. The bras for the auction have been donated by Wonderbra. The proceeds will go to the Ontario chapter of the foundation to support research, education and health promotion. On breast cancer awareness day the bras will be on display at the Sheraton Centre in Toronto. An advertising campaign by Toronto agency Flavour will promote the auction. Public relations for breast cancer awareness day are handled by Daveycommunications and Ashworth Associates of Toronto.