MOLSON RETURNS AS HOCKEY NIGHT IN CANADA ADVERTISER
By Adnews Staff
Montreal-based Molson returned as an advertiser of CBC's Hockey Night in Canada broadcast on Saturday. Two 30-second commercials for Molson Canadian aired nationally, except in Ontario where a Molson Export spot replaced one of the Canadian ads, and in Quebec where ads for Export and Molson Dry ran. The brewer will continue to advertise through the season during some Hockey Night in Canada programs. Advertising for Molson Canadian is done by Bensimon Byrne D'Arcy of Toronto. The Export and Dry commercials were created by Cossette Communication-Marketing.
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