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TELETOON AND MATTEL HOLD RESCUE CONTEST

By Adnews Staff

Teletoon and Mattel will begin an online contest called "Rescue Heroes" today. During the four-week initiative viewers can visit <http://www.teletoon.com> to vote for their favourite "Rescue Hero" character. A 30-second ad will encourage viewers to watch the "Rescue Heroes" program and invite viewers to enter the contest. Entrants can win one of 25 prize packs from Mattel.

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