TSN RUNS NHL PROMOTION
By Adnews Staff
A promotional campaign supporting the "NHL on TSN" began last month. The television effort was created by TSN and includes 15-, 30- and 60-second commercials that are running on CTV channels. The campaign uses the conceit that hockey players, coaches, referees and broadcasters hang out at TSN as part of their regular day, said Andrea Goldstein, communications manager for TSN. The ads show TSN hosts, NHL players, coaches, mascots and fans. The tagline is "NHL on TSN. Hockey Lives Here." The campaign will run through the NHL's regular season and playoff games.
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