VOLKSWAGEN CANADA PROMOTES GOLDEN ANNIVERSARY
By Adnews Staff
Volkswagen Canada is promoting its 50th anniversary with a national print advertising campaign created by Vickers & Benson Arnold of Toronto. The first ad in the campaign, called "Canada Goose," ran in The Globe and Mail. It showed two flock of birds in "V" formations combining to create the letter "W." Four more executions featuring new VW models including the Jetta and Passat W8 will run in daily newspapers nationally until the end of the year.
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