MOTOROLA RUNS MOTO CAMPAIGN
By Adnews Staff
Motorola Canada, based in Markham, ON, is in the midst of an advertising campaign called "Moto." The campaign is currently running in about 200 countries. In Canada it is running in Toronto, Vancouver and Montreal. Created by New York-based Ogilvy & Mather, the creative presents the word "Moto" paired with another word intended to reflect the union of cell phones and their users, such as "DivaMoto" and "AlphaMoto." The campaign includes transit posters, large banners, outdoor postings, washroom advertising and magazine ads. The campaign will run until early November. Public relations for Motorola Canada are handled by Hill & Knowlton.
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