ODYSSEY TIME BREAKS FIRST CAMPAIGN FOR PULSAR IN TEN YEARS
By Adnews Staff
Odyssey Time Inc. of Richmond Hill, ON has begun a new campaign for its Pulsar brand. The television campaign is the first advertising for the brand in over ten years. Created by Jump Communications of Toronto, which also handled the media buying, the campaign includes a 30-second commercial featuring classical guitarist Liona Boyd. English-language advertising is running on TSN, CBC, CBC Newsworld and CTV News One. A French version of the spot is running on Meteo Media and RDS, while a Chinese version will air on Fairchild Television. The tagline is "Discover your own star." In addition to the Pulsar line, Odyssey Time is also the sole authorized distributor of Seiko watches and Lassale clocks in Canada. The company described the new Pulsar campaign as a significant element in an integrated third and fourth quarter media campaign for Pulsar, Seiko Premier and Seiko Streamline Sports series watches.